How do I get Google Adsense on the page, under different parts of the advertising?

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Is there a way that may be a different menu every page of different keywords?
  I have a lot at the site of the menu bar across the Web. Somehow, every time you press the different sections is the same Google ads to appear. Each menu has different characteristics, so I'd like to customize every part of the announcement. This may be different on each page of Google ads?谢谢.
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