How Come When I Cook Chicken The Bread Crumbs Burn But The Chicken Doesn't Cook Enough?

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I am cooking a recipe from Betty Crocker, the Ranch Chicken, and when I cook it on Medium-High heat, the (store bought) bread crumbs burn but the chicken isn't cooked through. Being a *really* novice cook, I'm freaking out because the crumbs are black, but the chicken inside isn't cooked at all! What gives? What am I doing wrong? Do I need to flatten the chicken? Continue Reading Here..)